Lewis Carroll, the author of Alice in Wonderland, wrote “If you don’t know where you are going, any road will get you there.” Unfortunately, trying every opportunity wastes a lot of valuable time. Creating a powerful vision statement for your social enterprise helps the organization to rapidly make good strategic decisions that get it where it wants to go. This is particularly important for the social enterprise, where the desired social impact is immediate and significant while financial resources may be limited.
The vision statement needs to capture the one most significant way in which the organization will have a social impact, which might look like this: “Our social impact is demonstrated by (describe the key outcome you expect.)”
Here is an example of a vision statement for a social enterprise (not based on an actual company):
By the end of 2016 grow Alternative Energy, Inc. into a $20 million Midwestern installer of solar, wind, and other alternative energy sources, for large manufacturing facilities. Our social impact is signified by the number of projects successfully completed. Our core values are reflected in everything that we do, especially integrity, customer service, and love of the environment.